InsideSocialGames‘ weekly list of the quickest growing Facebook games shows some explosive growth for RockYou’s Zoo World this week. The application gained over 1.8 million new monthly users over the week, an increase of over 10% of its previous user base. For context, Zynga’s Farmville only gained a little over 1.2 million monthly users over the week, despite having a much larger existing user base to help spread the word.
But Zoo World’s impressive topline growth hides a potential weakness in its daily user statistics. Only 13% of the game’s monthly users visit the game daily, well below the 20 to 25 percent average for many successful games. One potential reason for the discrepancy: RockYou has been including a copy of Zoo World for free with its popular Birthday Cards application. While this seems to be a good way to get new users and pad the statistics for Zoo World, it doesn’t seem to be translating into as many regular Zoo World players as RockYou might want.
Zoo World gains lots of installs, not many players via Games.Com
Related posts:
- Can you dig it? Treasure Isle blows past 7 million players in 10 days Treasure Isle seems to have struck gold for Zynga, with...
- Mall World turns into Mom World with Mother’s Day boutique Mall World is celebrating Mother’s Day in style with...
- FarmVille killer? Social City tops 5 million players in two weeks City building games are the new hotness when it comes...
- More FarmVille Players receive access to Co-Op farming In the official announcement from Zynga today about the...
- Restaurant City wants players ready to "Cook Around the Clock" Players who began playing Restaurant City prior to February...
